How to uncover a clients project identity with 5 questions

A new client always brings up new challenges – especially when it comes to the visualization of their vision. At OLN we treat our projects like a brand and as such each project represents a brand image that derives from the project identity. What is a brand image? A brand image is a unique bundle of associations within the minds of target customers. To understand our project identity and brand image we ask five key questions. Each answer leads to another question. The final result will give you a clear overview. These are the questions:

ENVIRONMENT
What is the context of our project?

PRODUCT
What are the key attributes of our product?

TARGET GROUP
Who is our target group?

MESSAGES
Based on the environment, the product and our target group what are the key messages we want to communicate?

STORYTELLING
What graphical and storytelling elements can we integrate in our visuals to underline our messages?